Wings of Tyler
In 2019, a pair of hand-painted wings appeared on a downtown wall at Broadway and Erwin—and quickly became one of the most photographed spots in Tyler. Created by local artists Cassie Edmonds and Dace Kidd, the Wings of Tyler mural was designed to celebrate creativity, invite interaction, and give the community something uniquely its own. […]
Visitor Center
In 2020, we teamed up with the City of Tyler and Visit Tyler to help create a new Visitor’s Center in the heart of downtown. More than just a location change, it was a strategic move: give tourism a more visible hub, and help the City cut down on office space costs by co-locating teams. […]
Bright Lights & Brick Streets
In 2019, we kicked off a hands-on improvement project focused on some of downtown’s most visible details. Over the course of the effort, we repainted 84 street lamps, every fire hydrant, and all accessibility railings in the district. With help from volunteers and a clear vision, we brought new life to the infrastructure people walk […]
Downtown Busyness Campaign
In 2020 we launched the Downtown Busyness Campaign, an effort to remind folks that downtown Tyler was still open, still vibrant, and still worth exploring. From creative window displays to street-level promotions and social media storytelling, we reignited interest in local businesses and put some serious energy back into the district. Despite the challenges of […]
True Vine Brewing Company
For Ryan and Traci Dixon, True Vine Brewing Company is a unique, comfortable experience – whether patrons visit the main location on Earl Campbell Parkway or try out the still-new True Vine on the Square in downtown Tyler. Wherever they choose to go, “The majority of the people that come out here, they really love […]
Rick Eltife
“I really do enjoy seeing old buildings come to life.” The O’Sullivan family has been breathing new life into old downtown properties for the better part of three decades. It’s an occupation, a hobby, a passion. Sure, some people think it’s crazy to try to resurrect a condemned property that’s become nothing more than a […]
