About us

Heart of Tyler is a nonprofit that gives you ways to be a part of downtown’s

 economy  ,  events  , and  upkeep .

…because when downtown thrives, so does Tyler.

Tending the heart of Tyler for over 30 years

Since 1990, Heart of Tyler has worked to ensure that downtown Tyler doesn’t just survive, but shines. From restoring the Cotton Belt Depot to championing public art and community events, we’ve joined forces with the community to spark progress and liveliness downtown.

Practically, that looks like giving you ways to show up for downtown events, support local businesses, and spruce up the Square.

Check out our work below.

People, Projects, and Places

Rick Eltife

Learn more

ETX Brewing

Learn more

True Vine Brewing Company

Learn more

Downtown Busyness Campaign

Learn more

Bright Lights & Brick Streets

Learn more

Visitor Center

Learn more

Wings of Tyler

Learn more

Meet our Leadership

LINDSAY DURR
Director (Heart of Tyler)

Executive Board

CASSIE HOLLENSHEAD
President (Fair Oil)

MARY ALICE GUIDRY 
President-Elect (Tyler Economic Development Counsel)

ANDY BERGFELD
Past President (Bergfeld Realty Company)

AJ EVANS
Treasurer (Prothro Wilhemi & Company)

CARLEEN DARK-BAYS
Secretary

Board Members

MELISSA BENNETT
Sister2Sister Cookies

CAMERON COOPER
Regions Bank

TIFFANY GILLIAM
Greyhound Inn

STEPHEN FLOURNOY
Hoar Construction

ANNIE GILSTRAP
ETX Brewing

SARAH HALL
Fair Oil

TARA HAYS
Tyler Economic Development Council

MEG MATUS
Rotolo’s Pizzeria

BETHANY MENDOZA 
Southside Bank

KATIE SMITH
Vera Bank

NOLAN SMITH
Smith Legal

PATRICK WOODS
Perdue Brandon Fielder Collins & Mott

BRANDY ZIEGLER
Fitzpatrick Architects

Bright Lights & Brick Streets
2019
The need:

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

How Heart of Tyler Met the need:

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

How people can benefit from it today:

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.