What does all of this activity in Downtown Tyler mean? Progress. There’s a lot going in the busyness of the workdays and weekends – at Heart of Tyler we’re excited to feed that momentum, to keep our finger on the pulse and to spread the good news about everything that’s going on in this part of our community.

Encompassing just a few square miles of the City of Tyler, downtown is home to scores of retailers, restaurants, businesses and residents, each one making unique contributions to the energy here. Live music and theater, fine dining and home cooking, artwork and adventure, entertainment outlets and educational, shopping and service – it’s all here, and it’s Heart of Tyler’s privilege to keep citizens and visitors informed about all the opportunities available to them in Downtown Tyler.

We want to be the go-to resource, the primary conduit of information on this area of Tyler, and we’ve crafted an ongoing marketing campaign and social media presence to tell our city, state, country and beyond about how we’re keeping busy.


  • “Igniting curiosity in young minds through fun, hands-on exploration!”

    That’s the mission statement of the Discovery Science Place at 308 N. Broadway Ave. and this great local attraction maintains a wide array of permanent and temporary exhibits to enthrall youngsters (and adults, too).

    Visit DiscoverySciencePlace.org to scope out the museum’s latest exhibits and activities. There’s also an up-to-date events listing on the center’s Facebook page.

    Learn more:

  • Artist Dace Lucia Kidd’s went big for her first mural in Downtown Tyler: at 11-feet tall by 50-feet wide, “Eyes of Tyler” is hard to miss on South Broadway Avenue at Elm Street, dominated by a pair of eyes and roses.

    The mural’s design was selected from entries in a contest sponsored by Heart of Tyler and Invest in Tyler.

    Unveiling the piece in Summer 2017, Kidd said, “My image, ‘Eyes of Tyler,’ is inspired by the concept of shared beauty. It is intended to communicate that there is beauty within all of us if you just look. My goal is to encourage everyone to create what is next in their life, to search for what is beautiful within everyone, while being aware of the beauty in Tyler, and particularly in the downtown area.”

    07/06/17 – Artist shares her vision for new downtown Tyler mural ‘Eyes of Tyler’
    06/20/17 – ‘Eyes of Tyler’ mural coming to historic downtown

    Photo Credit: Tyler Morning Telegraph
  • Downtown Tyler’s beautifully-renovated Liberty Hall is a shining example of the kind of revitalization Heart of Tyler champions, blending culture and history with a drive to fuel more commerce downtown. The live venue hosts all kinds of entertainment – music and motion, theater and cinema – to draw audiences to 103 E. Erwin St.

    Log on to LibertyTyler.com to learn more about the venue and stay tuned to the venue’s events page on Facebook to keep track of what’s in store!

    Learn more:

  • The handiwork of two local artists – native Texan Cassie Edmonds and Dace Lucia Kidd, a naturalized U.S. citizen from Latvia – this Downtown Tyler mural at 101 E. Erwin Street is an interactive wall art installation featuring five sets of wings.

    The artists originally unveiled the installation in October 2019, and it continues to be an attraction for locals and tourists keen to capture their time in Tyler with at the downtown selfie spot.

Looking for upcoming events?

Downtown Tyler is humming with activity, day and night and in-between. There’s something for everyone in the Heart of Tyler – join us!


Let us know by filling out this form below. We’ll get back with you as soon as we can.